SMS Mobile Campaigns
Why Use Text Messaging for Your Business?
Current research has shown that over 76% percent of marketers are still trying to gain the full earning potential in their relationships and engagements with their current customer base. In fact, 60% of businesses are striving to find or create new strategies how they can interact more with their customers towards a more relevant and engaging relationship. With text message marketing, businesses can now find the right tool that they can use towards this end.
A text message marketing campaign is more personal, compelling and definitely more effective in communicating and getting positive responses from your customer base. Most costumers would opt-in to this service, giving the business the permission to send short updates, alerts or promotions on a regular basis. The one-to-one component in these marketing campaigns gives businesses a better insight on the commercial behaviour and interests of their customers, resulting to a more personalized service.
On top of that, these messages are sent and received almost instantaneously, resulting to high read rate of up to 90% -- way over the pathetic two percent read rates that email campaigns receive. Successful text message campaigns have an astounding response and conversion rate of 20 to 70 percent, which is far superior than the 1.5 percent average that other tri-media marketing campaigns have redeemed so far.
Businesses can also leverage the wide demographic coverage that text message marketing can reach, with the potential of creating a wide and diverse customer base from all the people having mobile phones and using text messaging. Businesses can send more up to date information about their products or services to their clientele -- resulting in better customer loyalty, better responses to advertising campaigns, repeat purchases and more business potential from increased referrals.
Lastly, businesses can have a more cost-effective marketing tool in text message marketing with a faster and higher return of investment than any other marketing channels online or offline. Traditional media marketing is simply too costly with poor or even insignificant customer responses, online campaigns such as search engine marketing is slow, tedious and often uncertain. Businesses leveraging on text message marketing would simply do better and produce more results.
Making Text Message Marketing Work for You
The My Coke Rewards from Coca Cola is a good example of text message marketing gone right, resulting to a steadily increasing rate of 5 to 10 percent per month among new subscriber opt-ins to their SMS engagement campaign. Your business can have the same results by leveraging on the various mobile marketing tools available for you.
Mobile marketing solutions such as the ones offered from companies like TVPOS through their mobile platform can help your business gain more from your mobile marketing campaigns -- and finally get the results you want. You can take advantage of the power of text or multi-media messaging for your marketing campaigns to give you more cost-effective results than using other channels like email and tri-media.
A Keyword Pull Campaign is one of the most effective text messaging campaigns where people can opt-in to and receive information about products, promotions and other updates they would most likely be interested in. There are two practical ways for your business to do this: a call to action using short codes through subscribers’ mobile phones or through an online registration via an interactive widget in your website with subsequent interaction via their mobile phones.
In a keyword pull campaign through mobile opt-ins, potential subscribers can key-in a keyword text (which they have read in a poster, flyer or your website), for example “UPDATES ON” composed of a keyword and a sub-keyword, which they would then send to a number designated by the business such as a 4-digit or 5-digit short code such as “12345”. A desired message or confirmation text is then received by the sender, who in turn will be included in your opt-in database. These people, now subscribed to your campaign, can now receive further updates or new promotions which can include: loyalty programs, mobile coupons, voting, alerts and notices, text or pic to screen, a WAP push with links to mobile content, and web-to-phone.
In a similar manner, potential subscribers can go directly to your website, click on a web widget which directs them to an opt-in page. From there, they can now register to a promotional campaign where they can receive updates, notices and further interaction through their mobile phones. This would be a good way to send information to willing recipients about new products, new store openings, promotions and other news and information about your business that these people opted-in to know.
Features & Benefits
TVPOS's service value added and integrated service offerings include:- Push Campaign - Highly targeted Text Blasts, sorted by key demographics and locations are great for new product launches and mobile campaign kick-offs
- Pull Campaign - Mobilize your clients advertising and increase response rates with mobile sweepstakes, voting, mobile loyalty program, alerts and more
- The most powerful advertising medium…is in your pocket - At TVPOS, we don’t see a cell phone. We see the world’s newest and most powerful advertising medium. After all, what else is in your pocket that has TV, radio, internet, e-mail, voice and text messaging?
- No Limits - Traditional advertising relies on your customer being at the right place, at the right time. Mobile marketing has no time or location limits, because mobile phones are "always on" and "always on you."
- Makes traditional media interactive - Not only is mobile a standalone advertising medium, but using mobile with TV, radio, and print will increase your ROI.
